Last month, The Kroger Co. debuted their new logo and slogan, “Fresh For Everyone.” They are re-positioning their brand identity to focus on their “Food First” culture initiative. New Mixed With the Old Being that Kroger is one of the largest and oldest grocery retailers nationally, they still wanted to maintain some element of their […]
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Should You Consider the Convenience Channel?
Over the past few years, U.S. convenience stores have achieved impressive growth compared to other retail channels. According to the National Association of Convenience Stores, 2018 marked the sixteenth year of record in-store sales for the convenience channel. Annual revenue rose 2.2% year over year, hitting $232.2 billion. More and more consumers are trying to […]
The Growth of Gluten-Free Diets in America
According to Statista Research, the gluten-free product market is expected to reach $7.59 billion by 2020. Just two short years ago in 2017, it was valued at $4.72 billion—that’s an expected growth rate of over 7%! To help understand what’s powering this growth, we’re going to take a closer look at the category in honor […]
15 Memorable Moments from Our First 15 Years
Alliance Sales and Marketing was founded fifteen years ago in Charlotte, North Carolina. Since our inception in 2004, we’ve grown startups into household names, reinvigorated legacy brands, opened over a dozen offices nationwide, and given back to our local communities through our corporate volunteer program, Alliance Cares. Our passion and our people have powered our […]
2019 Expo East Trends
Natural Products Expo East wrapped up earlier this month with over 1,550 brands presenting to an estimated 29,000 attendees about the latest and greatest innovations in natural foods and beverages. The annual organic and natural food convention was held again this year at Baltimore Convention Center, though next year will be the first year in Philadelphia. Several Alliance Natural associates […]
What Are The Benefits of a Product Line Extension?
If your food brand is performing well in a product category on grocery store shelves, you may be wondering if it’s time to launch a product line extension. Extending your product line has several strategic benefits including increased profits, customer loyalty, and brand visibility. Line Extension vs. Brand Extension Before diving into this topic, it’s […]