The concept of shopping has evolved since the digital age, causing brands to take an omnichannel business approach to reach their target audiences through a variety of mediums. Omnichannel (multichannel) is a consumer-centered approach that strives to offer a seamless shopping experience through multiple retail channels. With COVID-19 changing the way consumers operate their daily […]
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10 Podcasts to Propel Your Entrepreneurial Spirit
Podcasts have become a growing medium in the CPG industry. Several companies and agencies are launching their own food and beverage podcasts to contextualize trends, interview thought leaders, and more. Below are some of the top trending podcasts to listen to if you need some inspiration to get your creative juices flowing. The Food Marketing […]
Functional and Nutritional Products on the Rise
With the spread of COVID-19, more Americans are switching towards natural remedies to improve and boost their immunity. Whether it’s to prevent sickness or simply to get added nutrients, shoppers are rapidly buying functional food and beverage products. The trend of people turning towards buying food and beverage products that promote health benefits has been […]
How CPG Brands Are Responding to COVID-19
Over the past month, amidst the uncertainty caused by COVID-19, it’s been a challenge for companies to connect with consumers, while also keeping their employees safe and their products on shelf. Because most consumers are practicing social distancing and quarantining at home, brands have had to shift, and in some cases completely change, their digital […]
Things to Know Before Selling Your CPG Product on Amazon
Amazon has revolutionized the online marketplace, becoming the top e-commerce platform in the United States. In 2018, the online retailer’s dollar share of the U.S. e-commerce market reached 49 percent, making it responsible for 5 percent of all retail spending across the country. CPG brands are expanding their sales channels to include Amazon marketplace because […]
Transformation Trends: Sustainable Egg Carton Packaging
Throughout the years, many companies have shifted towards sustainable business practices to reduce waste. Popular food and beverage brands are switching to reusable and eco-friendly packaging to help decrease their environmental footprint alongside meeting consumer needs. In a recent survey conducted by CSG, 70 percent of individuals find sustainability “somewhat important” to them and 47 […]