In the ever-evolving landscape of consumer preferences, the “clean label” movement has emerged as a significant trend within the consumer packaged goods (CPG) industry. But what does “clean label” really entail, and why is it becoming crucial for CPG brands to adopt this approach?
The consumer packaged goods (CPG) industry is no stranger to change. With each passing year, new consumer preferences, technological advancements, and market dynamics shape the
In today’s society, social media has become part of the everyday lifestyle. People of all ages are constantly online engaging with others and receiving information
2020 was a year that brought many challenges, including challenges to companies to pivot their strategies to provide for consumers changing lifestyles. The pandemic also
Since last year, there has been a shift in more brands moving towards a direct-to-consumer (D2C) business strategy. Companies see the benefits of manufacturing, marketing,
With the recent global pandemic and the rise of social justice movements, conscious consumerism has taken over the retail space. B2B and B2C brands now
In today’s ever-changing market, it’s important to stay ahead of the curve. When it comes to making key decisions, business executives are relying on data.
It is no secret that sustainability has become an important component of business strategies worldwide. Organizations everywhere are now incorporating ethical initiatives to help better
It’s no surprise that when subscription services emerged, consumers adjusted and adapted to that lifestyle. From treat-yourself boxes like FabFitFun, to monthly subscriptions for routine
Frozen foods are gaining traction as kitchen staples for many reasons: convenience, a long shelf life, and an abundance of healthy food options. This was
