April 16, 2020
CHARLOTTE, N.C. – Today, Alliance Sales and Marketing launched its proprietary data intelligence tool, AISLE+, the Alliance Insight Suite, to interpret the latest grocery industry sales data into a clear path to success for its clients. AISLE+ analyzes data from retailers, IRI, Nielson, 8451, and SPINs and synthesizes it to develop omnichannel strategies to grow brands.
“It’s an exciting day for Alliance and the entire Business Solutions team as we announce the formal branding of our suite of scorecards and resources,” said David DiLallo, Sr. Director of Business Solutions. “Over the past few years, we have demonstrated exceptional leadership in the field of business analytics and trade spend management and now with the formal branding of these resources, we’re acknowledging both the prior successes of our team and the progressive approach we take in serving our client and customer analytical requirements.”
AISLE+ is comprised of four robust applications: StrategyPlus, DataPlus, InsightsPlus, and TradeSpendPlus.
- TradeSpendPlus identifies how to best utilize trade spend budget to drive trial and repeat purchase.
- StrategyPlus uncovers trends and consumer opportunities in the marketplace.
- DataPlus provides a macro and micro view of a brand’s business to determine where there is room for improvement.
- InsightsPlus maps out the most effective growth strategies for achieving a brand’s business goals.
“Our business intelligence team, category experience managers, and account executives have been testing these tools for over a year and we’re excited to share them with clients to continue to shake things up at the retail level and beyond,” said Scott Anderson, Alliance’s founder and CEO.
To learn more about AISLE+, please visit: alliancesalesinc.com/alliance-insight-suite/
About Alliance Sales and Marketing
Alliance Sales & Marketing is a full-service, national food broker that represents emerging and established food and beverage brands in conventional as well as natural and specialty grocery stores. Based in Charlotte, North Carolina, Alliance grows brands coast to coast through collaborative relationships, proprietary data analytics, and extensive industry experience. Learn more at alliancesalesinc.com/about-us/ and connect with us on Facebook.