Category: Branding

Alliance 20th Anniversary Logo

Alliance Sales and Marketing Celebrates 20th Anniversary

Celebrating two decades of connecting consumer product brands to retailers, Alliance Sales and Marketing proudly announces its 20th anniversary milestone this year. Founded in 2004 by CEO Scott Anderson and four co-founders, the Charlotte-based company has been a beacon of innovation in the food brokerage industry since its inception.

Why Should I Attend a CPG Trade Show?

Whether you’re a large corporation or a small business, attending trade shows benefits your brand. CPG trade shows are open to brands within the consumer

Headquarter & Field Sales

At Alliance, our Headquarter & Field Sales approach is anything but average.

We lead with bold vision, national reach, and unstoppable momentum. From national chains to regional power players, we architect strategies that get products on shelves and ignite retail success from the top down and the ground up. Backed by impactful retailer relationships and a future-focused mindset, we turn grocery into growth at every level.

Custom go-to-market plans designed for scalability and profitability.

Retailer-specific solutions for optimal product placement, pricing, and promotions.

Seamless execution of new product launches with clear, measurable outcomes.

Ongoing performance tracking and strategic refinement to ensure continued success.

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Laura Lee

Cloud Nine

New Album Out

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